PROJECTS
From relaunch of 150+ websites to a multi-million dollar system overhaul, I've worked on projects of all sizes with budgets of varying degree. The common thread in each? I take the time to listen to my clients and understand the business needs so that the finished product delights the end user(s) and no costly re-work is needed.
Recent work
Starbucks Verismo in-store demonstration program to support product launch
Recruited, hired, and managed a field of 16 regional managers to oversee in-store demonstrations for the launch of the Starbucks Verismo coffee/espresso brewing system. During a 13 week period, nearly 10,000 product demonstrations took place in over 800 specialty retail stores.
JD Edwards - chart of accounts redesign and reorganization
Shopping mall developer, General Growth Properties, underwent a redesign of its chart of accounts housed in JD Edwards. Delivered process and design analysis for implementation of the new structure, which affected the entire organization, on a project budget of $9,500,000.
The Club
Developed project requirements and usability guidelines for redesign of the mobile application, The Club - General Growth Properties' database that gives shoppers exclusive access to promotions, discounts, and mall event announcements from their favorite mall.
Depth and breadth of project experience
DIGITAL
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Corporate website relaunch - General Growth Properties (www.ggp.com)
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150+ shopping mall website relaunch and ongoing content changes (copy, incorporation of online games and sweepstakes, integration of partner content, SEO)
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Ongoing content and functional changes to The Club (General Growth's shopper database - connectshopsave.com)
RETAIL ACTIVATION
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Starbucks Verismo product launch
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Yoplait - Race for the Cure with retail tie-in
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Jackson Hewitt Tax Service
INTEGRATED MARKETING PROMOTIONS
(EVENTS, SAMPLING, PROMOTIONS, ADVERTISING & SPONSORHIPS)
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Consumer Packaged Goods (CPG) brands from well-known and respected companies (P&G, Kraft, General Mills, PepsiCo, Kellogg's)
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Telecom (Qwest, AT&T)
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Financial (Bank of America, American Express, Visa)
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Entertainment and technology franchises (ABC, 20th Century Fox, Microsoft, Sony)
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Venues (shopping malls, NASCAR races, farmers markets)
PARTIAL LIST OF MY CLIENTS
Testimonials
“Working with Joe was absolutely one of the best experiences I've had in this industry. He is professional, efficient, and knows the importance of communication within a team. He is also detail oriented and knows how to successfully develop, launch, and manage a program. Joseph will definitely be an asset to any company he belongs to.”
- Natalia DiSario, CEO / Jupiter in the Tenth, LLC
"Joe and I worked together at Havas in Client Services. He was great at being able to understand/interpret his clients' needs, adapt to those needs and clearly communicate back internally to ensure that changing needs were exceeded and delivered on time. One of his greatest strengths was being able to deliver the impossible to his clients and still maintain strong internal relationships. He was always professional and well spoken - which is why he was able to maneuver in cross-functional teams so successfully. I learned a lot from watching him speak with clients with his "can do" attitude! A true gem for any company!”
- Katie Sakalowski, Global Supply Planner / Zebra Technologies