​​​​Joseph Gregory​

JosephGregory.Net

Owner, Independent Consultant

​2013 - present

 

Created extraordinary value for roster of small business clients in the areas of brand management, social media strategy, advertising, and operations management.  Responsible for understanding my clients' customer base and the needs of their respective business to grow brand awareness, revenue and profitability.

 

Brand Connections

Director, Client Services

​2012 - 2013

 

Client Service and Account Management: Provided exceptional account management for key clients, Starbucks and General Mills, with annual program revenue exceeding $6,000,000, leading to contract renewals.  Responsible for staffing and logistics to oversee team members, evaluate performance, and report to client.  Ensured that product assigned was properly launched and successful.

 

Project Management:  Managed staff of 16 to execute in-store demonstrations for product launch in U.S. and Canada.

 

• Provided 10,000 product demonstrations through 800 retailers over 13 weeks, resulting in sales of 25,000 product units.

• Developed sales materials and managed project timeline for client’s national sponsorship of 120 Susan G. Komen Race for the Cure, eliminating need for client to outsource tasks at higher cost.

 

 

General Growth Properties

Customer Advocate / Client Services

​2007 - 2012

 

Client Service: Provided ongoing consultative services to marketing, business development, and accounting functions throughout life cycle of projects and aligned comprehensive technology solutions to business strategies.  Served as a client services / customer advocate on behalf of assigned business units in collaboration with information services teams in order to simplify existing business processes or create and implement new ones.

 

Research and Project Management: Delivered process and design analysis for implementation of new JD Edwards structure, affecting entire organization, with project budget of $9,500,000.  Developed requirements documentation.

 

• Garnered senior sponsor buy-in for leasing system enhancements, and eventual system replacement, affecting 400 system users.

• Documented project requirements for marketing and web product teams for ever-evolving online content platform of mall and corporate website and mobile application - The Club.  Reduced time from concept to production 20% by properly documenting requirements.

 

Strategic Partnerships - Process Improvement Manager

​2005 - 2007

 

​Research and Project Management: Researched and evaluated current organizational practices in order to enhance, eliminate, or create new processes. Made comprehensive recommendations to management to create best-in-class standards.  Prioritized and documented the current state of projects to determine what roadblocks were standing and implemented ways to resolve them.

 

• Created and maintained streamlined communication platform to 200 field marketing teams as departmental standard for team, resulting in efficiency and reduced human resource soft costs.

• Recommended improvements, including consistent communication guidelines, interdepartmental workflow, and continuity of service level provided.

 

Strategic Partnerships - Venue Intelligence Manager

​2003 - 2005

 

​Research and Field Marketing: Collected, maintained, and disseminated business-critical market, venue, and customer intelligence to sales teams to leverage property assets to potential national retailers and advertisers.

 

• Created Access database which contained properties’ attributes that sales members could use for reference when responding to client requests. This allowed the team to be more responsive to client needs and timelines.

• The department became a go-to for marketing and sales which maximized resource utilization.

 

Strategic Partnerships Manager / Client Services

​2001 - 2003

 

Client Service: Acted as advisor to company on establishing consumer sampling infrastructure, which resulted in forming new revenue-generating division.  This produced an additional $2,000,000 in revenue within first year and currently represents 15% of department’s revenue - a 900% increase from the establishment of division.  Consulted with sales force and upper management to create engaging in-mall initiatives that solved clients’ marketing and sales needs.

 

Channel and Field Marketing: Fostered strategic partnerships with national retailers, entertainment franchises, consumer packaged goods companies, and advertising/promotion agencies, such as GMR Marketing, 20th Century Fox, and PepsiCo.  Synthesized client objectives into achievable in-mall marketing strategies.

 

• Maintained leadership role in identifying department objectives, principles, and areas of revenue opportunities.

• Managed successful promotion implementation and conducted post-promotion analysis to derive actionable learning for executives.

 

 

Additional experience

 

Havas Worldwide

Project Manager / Account Services: 2001

 

 

​Led cross-functional team to execute programs that included 20 clients and 100,000,000 samples on an annual basis.  This included the company’s largest program distribution to 10,000 venues.  Conducted budget and revenue analysis for all marketing projects.  Provided sales forecasting reports to executive team to determine best allocation of resources.  Identified cost-saving areas that resulted in 20% increase in gross profit margin.

 

Client Services Manager: 1999 - 2001

 

 

Performed key account management for 17 P&G brands in the year ending 2000, which accounted for 40% of company’s revenue.  Acted as primary liaison for sampling and media programs that generated $16,000,000 in revenue.  Determined promotion feasibility and developed programs that met client’s complex marketing needs and managed field execution issues, resulting in 75% renewal of business for that year.